Our Team
Keren Shlaifer
Keren brings over 25 years of hands-on experience designing, implementing, and managing information systems that actually make businesses run smoother. She specializes in turning complex business needs into clear technical requirements and seeing projects through from specification to successful launch.
What she leads at Market Tech:
Information Systems Ownership – Ongoing management and strategic guidance for your core systems and technology stack.
Process Optimization – Mapping current workflows, identifying inefficiencies, and designing technology-enabled automation that reduces manual work.
Requirements & Specifications – Translating business needs into precise technical requirements and detailed specification documents for systems and custom websites.
RFP Process & Vendor Selection – Writing RFPs, managing proposal evaluations, and guiding companies to the right technology partners.
Microsoft Implementation – Hands-on deployment of Microsoft-based solutions (Power Platform, SharePoint, Power BI, automation) with focus on user adoption.
Business Plans – Writing actionable business plans that connect strategy to specific technology investments and process improvements.
Guy is a growth-focused executive with a rare combination of computer science, product management, and marketing leadership experience across fintech, performance marketing, and cybersecurity. He has scaled revenue engines from millions to hundreds of millions and built marketing functions from the ground up.
Guy Shlaifer
What he leads at Market Tech:
CMO as a Service – Executive marketing leadership for growth strategy, go-to-market, funnel optimization, and revenue-driving campaigns.
CPO as a Service – Product leadership for vision, roadmaps, user journeys, and turning business goals into executable specifications.
Growth & Performance Marketing – Building and optimizing acquisition funnels, SEO strategies, and data-driven experiments that directly impact revenue.
Go-to-Market & Business Scaling – Defining positioning, messaging, pricing, and launch strategies for new products, markets, or business units.
Revenue Analytics & Dashboards – Setting up measurement frameworks, KPIs, and dashboards that connect marketing, sales, and product to shared growth goals.
Fractional Revenue Leadership – Acting as CRO or growth lead to align marketing, sales, and product around measurable business outcomes.
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